Cash plan private medical insurance policies have a reputation for being the most competitive in the market. Freedom’s policies in particular, can be, on average, half the price of similar levels of cover offered by its rivals in the health insurance market. But have you ever wondered how it is possible to offer such a good level of cover, with benefits starting from £30,000 worth of treatment on the most basic of policies, for significantly less than other health insurance companies?

Freedom maintains its low premiums by paying cash directly to you instead of the hospital. If you can go to a private healthcare centre with a cash lump sum they will more often than not offer the treatment at a lower price than they would to someone who has a traditional private medical insurance policy where the company pays directly to the hospital for the cost of the healthcare. This allows Freedom to pass on the savings to you as customers with much lower monthly premiums.

Freedom as a company has not spent as much on marketing and advertising as its counterparts in the private health insurance market. Television advertising can be very costly to a company and Freedom has decided to stick with more cost effective forms of marketing like print advertising to allow it to pass on the savings again to its customers. Some people might argue that Freedom is not as well known as, for example, BUPA for this reason, but Freedom's customers can be satisfied by the fact that they have a robust private medical insurance policy, but for sufficiently less money.

When taking out any sort of insurance policy – whether it is for your car or private health cover – it is always best to shop around to find the best deal for you, especially as money has become increasingly tight. The easiest way to do this is by taking out an online quote with a personalised quote coming back to you in a very short amount of time. You could potentially halve the amount you pay for a private health insurance policy, even just by looking at a different type of health insurance.

Cash plan health insurance policies are different to traditional private health cover plans because they pay you a cash lump sum, rather than paying directly to a health care clinic for the cost of your treatment. This not only allows you to have access to top quality hospitals with short waiting lists and the best facilities in the country, but also gives you the option to stay on the NHS if you wish and use the money to help with the costs incurred as a result of your illness. This is becoming increasingly important as many people are struggling to continue paying their hefty bills when they are forced to take time off work.

Cash plan insurance policies like those offered by Freedom are on average the most competitive in price. They can be half the price of the rest of the policies offered in the private health insurance market. So not only can you take advantage of the exclusive benefits of this unique health insurance policy, but you can save money at the same time, giving you more to spend elsewhere.